No doubt, Limbaugh’s passing left a vacuum in the political talk radio space however, Travis and Sexton won’t fill it because they are repeating the mistake of dozens of hosts – both liberal and conservative – who have flopped over the years. He told an early interviewer that people listened to the radio for three reasons, “entertainment, entertainment, entertainment,” and he always prioritized reaching through the radio and grabbing listeners. Limbaugh was a consummate radio entertainer who had honed his craft as a disc jockey. Travis pledged that they were going, “to be the voice for many people who do not feel like they have a right to share their voice.” The host expressed optimism that their show would “help to make - I really do believe this - the country a better, smarter place and maybe (just maybe) we’re gonna be able to, I believe, to win a lot of the battles that matter going forward.”īut this mission fundamentally misreads what made Limbaugh so successful for more than three decades. They almost announced as much on their first show. Sexton and Travis Won’t Come Close to Matching Limbaugh’s Stardom. With that in mind, here are five predictions: The debut of Sexton and Travis offers a good moment to think about what this transition will mean for talk radio more broadly.
On Monday, June 21st, Hosts Buck Sexton and Clay Travis debuted a new national radio show that answered a momentous question for syndicator Premiere Radio: who would take over the time slot vacated by the man who made modern talk radio, Rush Limbaugh who died in February at age 70?
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